Company Profile
Our Vision
We aim to be the leading bicycle store delivering high value, high quality and good service placing the needs of our customers as the focal point to our goals.
Our Mission
We are committed to provide the best products and services to guarantee full customer satisfaction and achieve long term relationship. Enhance the quality of living by our continued support in the sporting community to promote an active and healthy lifestyle.
Rodalink group started in 1989 as a bicycle manufacturing company located in Surabaya, Indonesia. The company name is Insera Sena, which has grown to be one of the biggest bike assembler in Asia.
In 1997, the company decided to extend its operation into distribution and retail, by setting up 100% company owned Rodalink chain stores in Indonesia and Singapore.
Initially, Rodalink Singapore has 3 stores located at East Coast, Bukit Timah and Upper Thomson. These stores are strategically located to accommodate a wider range of customers and reached out to them.
By 2008, the company expanded and opened another store at Tradehub 21 known as the biggest bicycle store in Singapore. Stretching over 6,300 sq.ft., it’s a one stop shopping hub for all your bicycle needs.
Then by August 2010, the company opened another branch at One Commonwealth.
